As a Fashion Photographer, Munish Khanna has come across different situations where he has required to work with stylists and makeup artists and ofcourse the models. As he does advertising work as well, it gets very important to discuss in length the exact requirements of the Brand and the advertising agency involved. To make your work simpler and have everything flowing smoothly during the shoot, it's relevant to discuss and put your point, which may in many cases be the clients objective, clearly to your Fashion or Advertising Photography team.
The STYLIST- In general if you are creative enough and are working with a Fashion designer, you may not need one. However, having a stylist on the set reduces your stress and lets you concentrate on your photography. A good stylist will coordinate between the client and the model and the makeup/hair artist keeping you in the loop. Even if the stylist is very talented, do not forget that you have to take the final call regarding the look of the model as you are the one who is looking through the viewfinder and know how she is appearing at the final moment.
The MAKEUP AND HAIR stylist - Do not compromise on the team that you work with. The makeup artist should be able to understand your brief and give his /her inputs accordingly. Many a times the artists give you a lot a variety in make up and hair to show their versatility but discuss with your artist that it is important to do the make up and hair which compliments your model and makes her look better. It should also go with the look of the outfits she is wearing. Less variations but done well is better. Never do a hairstyle or makeup which does not suit on your model. If you are unsure, you may use softwares to check if a certain hairstyle will look good on your model or not. Sometimes the client may specify a particular hairstyle but you do need to intervene and tell the client if it will not work.
The MODEL - Its all a team work. A good and cooperative model can take your concept further by adding his or her own style and personality to it. If you try the same concept with two different models there is a chance that both images will look quite different, Although one model may have performed better but if you look at the images independent of each other, they have a place for themselves.
The FASHION DESIGNER- Do check out the earlier shoot done by the designer. Has he approached you because he was not happy with his earlier shoots or he is just looking for a change and a different style of shooting. check his designs and discuss the kind of pictures he likes and dislikes. Discuss what exactly is he looking for so that you can deliver it accordingly. What is good for you may not be for him...
The TARGET AUDIENCE- Everything is aimed at an audience so shoot accordingly... If the designer is targeting at the elite class, it should appeal to them other wise if it's for online sales, your approach would be different. For online sales, your concern would be to follow the industry standard specifications but when doing the same shoot for an advertising campaign or for a fashion magazine editorials you may have more freedom to express your creativity and at times give your additional inputs in coordination with the art director.